The Sidewalk Chalk Project: A Day of Artmaking and Joy

As difficult as the past year has been, this is a time for celebration. We faced one of the greatest challenges of all times and never gave up. We changed the way we live and work, we reached out to help one another and we showed the world that we are survivors.

Like many organizations, TDA had to pivot in response to the restrictions put in place. We quickly created the TDA Community Business Grant and delivered approximately $60,000 to 28 local businesses. Our staff worked with many businesses helping them to wade through all the state and federal funding programs and complete their applications.

We revamped our marketing efforts to focus on individual businesses and created a "Love Local" campaign to drive spending in the downtown. Since we were restricted from operating any special events, we redeployed event funding to support Trenton's vibrant arts community. This programming provided income for local artists and attractions that were appealing and safe. It was rewarding to respond with new initiatives that brought prompt and valuable aid.

The Trenton Downtown Association (TDA) thanks all of you who stepped up to support the backbone of Trenton's economy, its local businesses. When the governor sent us home in mid- March, no one fully understood what was coming or anticipated the magnitude of the roadblocks we would face. We are incredibly proud of all the downtown businesses that managed to sustain themselves, and of the inspiring resiliency of our community as a whole.

As we head into 2021, we know the outlook is uncertain, but the opportunities are great. We expect to see many new residential units in downtown Trenton; some are already under construction. The Trenton arts community will continue to grow and build upon its reputation. More businesses will come to Trenton to take advantage of new incentives and enjoy its diverse community. Popular events like the Capital City Farmers' Market will safely return. The Passage Theatre will continue to reinvent ways to provide live and unique entertainment. The Trenton Thunder will round the bases again this spring. Our residents, city workers and visitors will continue to support our eclectic merchants.

We have much to look forward to. We are blessed by the generosity and caring of so many individuals and companies. When we reached out for support, it was there. It was heartwarming to witness it in action. We look forward to working together with all of you next year. Thank you all. Take care.

Tom Gilmour, Executive Director
Trenton Downtown Association

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